Yes. An F-bomb.
Drop one. Now.
But, before you go running off (at the mouth, page, or billboard), let me clarify.
Assuming your offering is on par with or better than your competitors', what's the one thing that keeps potential customers from buying your product or service? Fear. Of what? Of commitment to an unknown (i.e., you). Of not getting their needs met. Of making a mistake. Losing money. Losing face. The list is long.
So, what can you do to reduce that fear and gain trust, create rapport and, ultimately, develop a positive customer relationship? Let potential customers experience the value of working with you (or buying your product or service) without first having to give you a pint of blood. How? Drop that F-bomb: offer a portion of your product or service free.
I call this the Freequation, and it is the basis for all successful, mutually satisfying free transactions.
So you're probably wondering what this means for you. I can hear you saying, "What? Give away the store??" Well, yes. And no. Not the whole store.
Drop one. Now.
But, before you go running off (at the mouth, page, or billboard), let me clarify.
Assuming your offering is on par with or better than your competitors', what's the one thing that keeps potential customers from buying your product or service? Fear. Of what? Of commitment to an unknown (i.e., you). Of not getting their needs met. Of making a mistake. Losing money. Losing face. The list is long.
So, what can you do to reduce that fear and gain trust, create rapport and, ultimately, develop a positive customer relationship? Let potential customers experience the value of working with you (or buying your product or service) without first having to give you a pint of blood. How? Drop that F-bomb: offer a portion of your product or service free.
I call this the Freequation, and it is the basis for all successful, mutually satisfying free transactions.
So you're probably wondering what this means for you. I can hear you saying, "What? Give away the store??" Well, yes. And no. Not the whole store.
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